The Growth Lead
The Growth Lead launches hundreds of experiments & tests during a 90-day sprint. They manage the media buys, live in the ad accounts day-to-day, and lead the weekly executive reports.
The Creative Lead
The Creative Lead delivers new Ad Creatives each week for A/B Testing. They oversee a team of In-House Graphic Designers, Copywriters, Animators, and Illustrators. Rapid creative testing is the key to scaling paid acquisition.
The Data Science Lead
The Data Science Lead is responsible for sharing insights and learnings with your Growth & Creative Leads on a daily basis. Without a dedicated Data Scientist, scaling paid acquisition would be nearly impossible in today’s advertising environment.